The Evolution of a Surf Brand: How Former’s ‘Defect’ Captures More Than Just Waves
There’s something profoundly satisfying about witnessing a passion project evolve from a cluttered garage into a packed theater. Former’s journey from its humble beginnings in 2017 to the release of its first proper surf team film, Defect, is more than just a brand milestone—it’s a testament to grit, creativity, and the enduring power of community. Personally, I think what makes this story so compelling is how it mirrors the very essence of surfing itself: unpredictable, challenging, and ultimately rewarding.
From Garage to Glory: The Unlikely Rise of Former
When Former co-founder Craig Anderson reflects on the brand’s early days, there’s a raw honesty that’s hard to ignore. “Honestly, there’s been moments when I thought we weren’t going to work through this financially,” he admits. This isn’t just a brand; it’s a labor of love, built on the backs of surfers like Dane Reynolds, who became a one-man e-commerce army to keep the dream alive. What many people don’t realize is that behind every successful surf brand is a story of sacrifice, debt, and sheer determination. Former’s journey isn’t unique, but it’s uniquely human—and that’s what makes it resonate.
‘Defect’: A Film That’s More Than Meets the Eye
The release of Defect feels like a victory lap, but it’s also a masterclass in storytelling. The film doesn’t just showcase A-grade surfers in pumping waves; it contrasts their styles, personalities, and even their struggles. Take Jake Kelley’s backhand slaps or Timo Simmers’ light-footed flair—each surfer brings something distinct to the table. But what’s particularly fascinating is how the film weaves these individual narratives into a cohesive whole. It’s not just about the waves; it’s about the people riding them.
One thing that immediately stands out is the reintroduction of James Kusitino, Fiji’s first pro surfer. His tube technique is so original that it left audiences in Ventura’s Majestic Theater practically falling out of their seats. If you take a step back and think about it, this moment isn’t just about surfing—it’s about representation, innovation, and the global reach of the sport. Kusitino’s presence in Defect is a reminder that surfing is as much about culture as it is about competition.
The Human Side of the Waves
What this film really suggests is that surfing isn’t just a sport; it’s a lifestyle—one that often comes with a physical toll. Dane’s broken foot, Craig’s busted foot, Shaun’s concussion—these injuries are more than just setbacks; they’re badges of honor. Yet, Defect doesn’t dwell on the pain. Instead, it playfully hints at the sacrifices these surfers make, all while keeping the tone light and celebratory.
From my perspective, this is where the film shines brightest. It doesn’t romanticize the surfer’s life; it humanizes it. Jay Davies works on a tugboat, Gabe Morvil is training to be an electrician, and Benny Howard is a long-haul trucker. These aren’t just athletes; they’re everyday people chasing their passion. And when the waves finally arrive, they give it their all.
A Broader Perspective: What ‘Defect’ Tells Us About Surfing Today
If there’s one thing Defect does exceptionally well, it’s capturing the diversity of modern surfing. The film isn’t just a showcase of talent; it’s a reflection of the sport’s evolving identity. From Craig’s intentional, enduring style at Cloudbreak to Shaun Manners’ death-defying airs at Shipstern Bluff, the film celebrates the many facets of surfing.
But here’s the deeper question: What does this film say about the future of surf culture? In an era where social media often reduces surfing to highlight reels, Defect feels like a return to authenticity. It’s a reminder that surfing is about more than just the perfect wave—it’s about the people, the stories, and the community that make it all possible.
Final Thoughts: Why ‘Defect’ Matters
As I reflect on Defect, I’m struck by how much it accomplishes in just 40 minutes. It’s a celebration of Former’s journey, a showcase of world-class surfing, and a love letter to the sport itself. But more than that, it’s a testament to the power of perseverance and passion.
In my opinion, Defect isn’t just a surf film—it’s a cultural artifact. It captures a moment in time, a snapshot of where surfing is and where it’s headed. And if you’re someone who cares about the sport, it’s required viewing. Because, as Dane Reynolds puts it, “It’s pretty insane.” And he’s absolutely right.
So, here’s my takeaway: Defect isn’t just about waves; it’s about the people who ride them, the stories they tell, and the community they build. And in that sense, it’s not just a film—it’s a movement.
