John Bell's theorem, a cornerstone of quantum mechanics, was published in an obscure journal called Physics. This journal, founded by two physicists at Bell Laboratories, was an experimental venture aimed at addressing the issue of the overwhelming volume of good physics being written and the limited time available to read it. The journal's unique approach to editorial selection, where editors reviewed and accepted or rejected submissions themselves, was ahead of its time and influenced modern publishing practices. The journal's short lifespan and eventual discontinuation raise questions about the challenges of scientific publishing and the role of profit in academic endeavors. Bell's theorem, published in Physics in 1964, is a prime example of the journal's impact, as it was instrumental in shaping our understanding of quantum mechanics and catalyzing the development of quantum technologies. The journal's inclusive, multi-language title and in-house editorial selection model were groundbreaking, and its legacy continues to influence scientific publishing today.